Saturday, June 14, 2014

Christian Marketing.

Brendan Purcell wrote a short three paragraph blog post promoting 'adult faith formation'. Two paragraphs recount, in his typical folksy style, a meeting with "probably the best-known atheist in our part of the world" Richard Dawkins. This is the final paragraph :
All I’m saying is that we really do need to get our teeth into our development as educated Catholics, and this new Irish Catholic Catechism for Adults has a great mix of concrete examples—often drawn from Irish sources—and of accessible theological discussion. There’s also a definite pointing towards both life and prayer.  So next time we meet up with the Richard Dawkins’s around us, or even the bit of Richard Dawkins in ourselves, we’ll be able to do what St Peter encouraged the first Christians to do: ‘always be prepared to make a defence to anyone who calls you to account for the hope that is in you, yet do it with gentleness and reverence’ (1 Pt 3, 15). My mother would have said ‘you bet!’ [link]
What demographic is Purcell chasing?  Catholic obviously, but more specifically, he targets Catholics eager for easy answers and short scripts they can regurgitate against the "Richard Dawkins's around us". He makes no attempt to entice the intellectually curious or the honest seekers of the truth looking to explore deeper questions of meaning.

A more honest sale pitch:
Now Available from Religious Apologetics Made Easy (RAME):  The Roman Catholic Rule book - Irish Edition ! 
Want to score points against an atheist? Looking for accessible and easily memorized pseudo-profundity? Need arguments to rationalize your existing prejudices? Then you need this book. Should you buy it? As my mother would have said 'you bet!' (This special edition contains a section on life and prayer included as an afterthought).  

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