Saturday, September 5, 2015

Thought of the Week: the economy of attention.

By definition, economics is the study of how a society uses its scarce resources. And information is not scarce - especially on the Net, where it is not only abundant, but overflowing. We are drowning in information ... so a key question arises: Is there something else that flows through cyberspace, something that is scarce and desirable? There is. No one would put anything on the Internet without the hope of obtaining some.  It's called attention. And the economy of attention - not information - is the natural economy of cyberspace." - Michael Goldhaber, published by Wired, 1997. 

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